Overriding link tracking
To track clicks on links present in an email message, CleverTap redirects links present in your email body first to a CleverTap server and then to your landing page. If you are using a mobile app deeplink in your email body, you might want to avoid this redirection – to achieve this you can set the following tag in your email body:
<a data-track="off" href="donotoverrride"> Your deeplink </a>
Setting this tag will ensure that CleverTap does not redirect the links that you have specified in your email body.
If you set this tag, CleverTap will not be able to track clicks on your email message.