Advanced -> Attribution View lets you assess and score the effectiveness of your web ad campaigns (e.g. Facebook Ad and Google AdWords) both in aggregate as well as filtered by source, campaign and/or specific user event in your app.
If you connect your Facebook and Google ad accounts in your
Dashboard Settings →
Integrate Ad Networks, you will also see acquisition cost data included in the analysis.
Device Crossovers shows you how many of your users started using your app on one device and came back later on a different device.
Some users may choose to view a product on their mobile devices, but ultimately purchase that product on their tablets, or web browsers. The
Device Crossovers View gives you an insight into this cross-device behavior of your users.
For example, you can use this view to measure your effectiveness in converting your web traffic into paying users in your native app.